Advancement / Partnerships, Marketing / Communication, International
Engaging Outward workgroup is focusing on advancement and partnerships, marketing and communications and international programs. Ottawa University has multiple locations in the Southwest and Midwest United States with a legacy in the international education market place. Engaging Outward will utilize constituent groups as a resource for best practice engagement in the market areas Ottawa University serves.
The University will deliver quarterly sponsored events/programming through Board, alumni and OU market place stakeholders to maximize advancement partnership opportunities. The programming will maintain University brand and message integrity while being targeted within identified priorities and interests within the marketplaces.
The successful implementation of the quarterly events/programming will identify, grow and expand donor, grant, corporate, public, church, tribal, and alumni relationships and opportunities for advancement. An example could be to that through this programming, opportunities would be established to create and/or expand international study abroad and travel for students.
Strategically implementing a unified brand and message throughout the University and its stakeholders will elevate the brand awareness within the marketplace. Strengthening current marketing efforts through this unification will allow each market to reach their constituency group while also ensuring that a single message is coordinated throughout the University. Coordination will reinforce branding and better alignment for continued growth throughout the University.